“Design is a driving force which can craft singular experiences based on data and powered by cognitive”

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About me

A digital transformation leader, entrepreneur, startup mentor, innovator, author, international speaker, father of Cayetano and Borja, and Maria’s husband. I'm a senior executive with almost two decades of experience across America, Europe, Asia, Africa and the Middle East.

Currently, I lead IBM’s Digital Transformation practice across Middle East, Africa, Turkey and Pakistan and I'm one of IBM leaders in Strategy and Experience. There I pool Strategy, Design and Digital to help IBM’s clients across industries and sectors to embrace digital to create new customer experiences, while reinventing and reimagining their processes, operations and employee engagement.

I'm a former professional DJ and now music composer which enjoy travelling and adventure sports as snowboard and diving. I live and operate from Dubai, United Arab Emirates.


A profile which combineS a unique blend of skills from the corporate, consulting and entrepreneurial domain


Transformation leader and influencer

I have worked in multinationals as IBM, Orange, TeliaSonera, Etisalat and Booz&Company (now Strategy& from PwC), and I have been an advisor for the OECD and UN mobile development programs.

I showcase my leadership though various platforms including Entrepreneur, Vice, FastCompany and The Huffington Post, while holding a Twitter audience that exceed the fifty thousand followers.


international Speaker & Author

I have delivered almost 200 conferences while gaining international recognition of well-known media and institutions including Forbes, Financial Times, Wall Street Journal and Bill & Melinda Gates Foundation, among others.

I have collaborated in publishings from UN, OECD and INSEAD about mobility and innovation subjects through, and has largely authored in different media in the areas of digital, innovation and entrepreneurship.

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Global Education & Entrepreneurship

I hold an MBA from INSEAD, a Master from La Salle and an Industrial Engineer degree from Adolfo Ibanez University.

I found three startups and two digital accelerators: the first ICT incubator in Saudi Arabia and the first 360 accelerator in the Middle East. I’m also a startup mentor (120+), angel investor (14) and I sit on the board of nine accelerators.




Career Highlights

I was recognized by Vice and HPE as one of the Top18 Digital World Leaders to follow.

I was recognized by Vice and HPE as one of the Top18 Digital World Leaders to follow.



I have been recognized by a number of institutions due to my though leadership and eminence.

My twitter feed is one of the most followed ones when it comes to digital transformation. I use Twitter to highlight industry changes as well as new research and links to my regular appearances on the digital conference circuit.  




Throughout my career, I have been awarded with a number of recognitions including: INSEAD-Eli Lilly Innovation Award, President of the INSEAD Entrepreneurship Club, France Telecom's Andre Cloud Excellence Award, Fundacion Carolina / Spanish Government Excellence Scholarship, Mercator Foundation's 500 new young Chilean leaders, The JC Foundation Award for best students of 2000 graduating class, Ideas2K (Business Plan Competition) 3rd Place and a Honors scholarship from the Chilean Association of Banks and Financial Institutions.




I'm a regular invited speaker and author in the fields of strategy, digital and entrepreneurship. I have been featured in a number of major media publications including FT, WSJ, Forbes, Bill&Melinda Gates Foundation, Entrepreneur among others.