IBM Executive MEA Digital and IBM/Apple Partnership

Juan Jose de la Torre (J.J.) is IBM’s Digital Transformation Leader for Middle East and Africa, from where he helps IBM clients to embrace and create digital experiences based on IBM products, services and technologies. A telco, media and digital senior executive with almost two decades of experience across America, Europe, Asia, Africa and the Middle East. His drive and expertise has led to him to hold senior positions with global multinationals including IBM, Orange, TeliaSonera, Etisalat and Booz&Company. In line with this and by creating and successfully trading three start-ups, J.J. combines a unique blend of corporate, consulting and entrepreneurial experience. In addition, JJ founded Middle East’s first 360 degrees start-up incubator and Saudi Arabia’s first ICT accelerator, he has been an angel investor for 14 start-ups and startup mentor for more than 90 companies, he has also advised the UN and OECD in mobility and innovation subjects. An author on the field of entrepreneurship and digital, JJ enjoys a large followers base in Twitter and is a frequent speaker to major international entrepreneurship and digital conferences.

J.J. holds an MBA from INSEAD, a Masters from La Salle and an Industrial Engineer degree from Adolfo Ibanez. A former professional DJ, J.J. enjoys travelling and adventure sports. He currently lives in Dubai with his wife Maria and his two sons.

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