Intigral has appointed Juan Jose de la Torre as the company’s VP of digital to drive forward Intigral’s growth across mobile, web, payments and new business.

Juan Jose (J.J.), previously VP of strategy, technology and operations at Intigral, will lead the development of digital products while will continuing to build on the success of Dawriplus, MENA’s first live football multi-platform experience; iHub, Intigral’s billing/OEM ecosystem enablement portal and Sultn, MENA’s premier music streaming service.

In addition, JJ will further expand Intigral’s Value Added Services into new areas of focus and new markets across the MENA region. Finally, J.J, will lead innovation and partnerships through enhancing Intigral’s incubator Afkar.me, MENA’s first 360 full-fledged incubator and accelerator, alongside creating strong relations with top-tier OTT companies across the region.

Ben Kinealy, Intigral CEO commented: “At Intigral we are dedicated to providing best products and services to our customers and partners, and digital sits at the core of this promise. JJ has been instrumental in the development of market led innovative products and services for Intigral, and this appointment is testament to the faith that both the board and I have in him to continue driving sustained growth for Intigral.”

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