Posts tagged mobile digital content
What’s behind the growth of mobile digital content in the Middle East?

The modern mobile customer is influenced by a “connected culture” brought upon by growth of smart devices and availability of high-speed mobile broadband. Consumers’ need to remain connected, informed and entertained continually, changing consumer consumption patterns and increasing demand of digital content has proven to be insatiable, thus creating a whole new set of VAS consumption behaviours – leading to the rise of digital mobile services both regionally and globally

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