Es ESPAñol

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About me

A digital transformation leader, entrepreneur, startup mentor, innovator, author, international speaker, father of Cayetano and Borja, and Maria’s husband. I'm a senior executive with almost two decades of experience across America, Europe, Asia, Africa and the Middle East.

Currently, I lead IBM’s Digital Transformation practice across Middle East, Africa, Turkey and Pakistan and I'm one of IBM leaders in Strategy and Experience. As IBM’s Digital Transformation Leader, I pool Strategy, Design and Digital to help IBM’s clients across industries and sectors to embrace digital to create new customer experiences, while reinventing and reimagining their processes, operations and employee engagement.

I'm a former professional DJ and now music composer which enjoy travelling and adventure sports as snowboard and diving. I live and operate out of Dubai, United Arab Emirates.

“A profile which combine a unique blend of skills from the corporate, consulting and entrepreneurial domain”

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A Unique Profile


Transformation leader and influencer

I have worked in multinationals as IBM, Orange, TeliaSonera, Etisalat and Booz&Company, and I have been an advisor for the OECD and UN mobile development programs.

I showcase my though leadership though various platforms including Entrepreneur, VISE, FastCompany and The Huffington Post, while holding a twitter audience that exceed the fifty thousand followers.


international Speaker & Author

I have delivered almost 200 conferences while gaining international recognition of global media including Forbes, Financial Times, Wall Street Journal, Bill and Belinda Gates Foundation among others.

I have been an advisor to the UN and OECD on mobility and innovation subjects through INSEAD, and has largely authored in the areas of digital, innovation and entrepreneurship.

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Global Education & Entrepreneurship

I hold an MBA from INSEAD, a Masters from La Salle and an Industrial Engineer degree from Adolfo Ibanez.

I found three startups and two digital accelerators: the first ICT incubator in Saudi Arabia and the first 360 accelerator in the Middle East. I’m also a start-up mentor (120+), angel investor (14) and I sit on the board of nine accelerators.


"digital is not the destination, but rather a stepping-stone into a new way of running our businesses"

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Career Highlights

I was recognized by Vice and HPE as one of the Top18 Digital World Leaders to follow.

I was recognized by Vice and HPE as one of the Top18 Digital World Leaders to follow.


I have been recognized by a number of institutions due to my though leadership and eminence. My twitter feed is one of the most followed ones when it comes to digital transformation. I use Twitter to highlight industry changes as well as new research and links to my regular appearances on the digital conference circuit.  


Throughout my career, I have been awarded with a number of recognitions including: INSEAD-Eli Lilly Innovation Award, President of the INSEAD Entrepreneurship Club, France Telecom's Andre Cloud Excellence Award, Fundacion Carolina / Spanish Government Excellence Scholarship, Mercator Foundation's 500 new young Chilean leaders, The JC Foundation Award for best students of 2000 graduating class, Ideas2K (Business Plan Competition) 3rd Place and a Honors scholarship from the Chilean Association of Banks and Financial Institutions.
I have mentored more than 100 entrepreneurs and companies.




I'm a regular invited speaker and author in the fields of strategy, digital and entrepreneurship. I have been featured in a number of major media publications including FT, WSJ, Forbes, Bill&Melinda Gates Foundation, Entrepreneur among others.