"Digital is not the destination, but rather a stepping-stone into a new way of running our business”


Leading Digital Transformation in large companies and startups in four continents

I have dedicated more than 20 years of my life to developing businesses and implementing disruptive innovation and digital transformation projects in large corporations, consulting companies and startups in America, Europe, Asia, Africa and the Middle East.

I am currently the Managing Partner of Virtus Digital, an initiative of Virtus Partners that combines strategy, creativity, innovation and technology to support companies and institutions in Latin America to advance in digital transformation.


20 years of experience in telecom, digital and media

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I have almost 20 years of experience in Telecom, Digital and Media across America, Europe, Asia and currently MENA, having worked in companies as TeliaSonera, Intigral, Bozz & Company (today’s Strategy& from PwC), Etisalat, Orange and Comsciences.



I'm an angel investor for 14 start-ups, I have mentored more than 120 companies and I was the founder of the first ICT incubator in Saudi Arabia and the first 360 accelerator in the Middle East.

I have also founded and successfully traded 3 start-ups. I sit in the board of 11 digital accelerators and incubators.