I combine a unique blend of corporate, consulting and entrepreneurial experience & expertise across America, Europe, Asia and the Middle East and Africa.

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I lead IBM’s iX Digital Transformation practice for Middle East & Africa.

I do this across the Middle East, Africa, Turkey and Pakistan. As IBM’s Digital Transformation Leader, I pool Strategy, Design and Digital to help IBM’s clients across industries and sector to embrace digital to create new customer experiences, while reinventing and reimagining their processes and operations.





By having worked for top corporations, consulting firms and by having created 3 start-ups and invested on 14, I possess a unique set of capabilities that combines corporate, consulting and entrepreneurial skills. 

I have +15 years of experience in Telecom, Digital and Media across America, Europe, Asia and currently MENA



I'm an angel investor for 14 start-ups, I have mentored more than 120 companies and I was the founder of the first ICT incubator in Saudi Arabia and the first 360 accelerator in the Middle East.

I have also founded and successfully traded 3 start-ups. I sit in the board of 9 digital accelerators and incubators.