"Digital is not the destination, but rather a stepping-stone into a new way of running our business”


Leading IBM’s iX Digital Transformation practice for Middle East & Africa.

As IBM’s Digital Transformation Leader, I pool Strategy, Design and Digital to help IBM’s clients across industries and sector to embrace digital to create new customer experiences, while reinventing and reimagining their processes and operations.

I do this across the Middle East, Africa, Turkey and Pakistan. 


20 years of experience in telecom, digital and media

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I have almost 20 years of experience in Telecom, Digital and Media across America, Europe, Asia and currently MENA, having worked in companies as TeliaSonera, Intigral, Bozz & Company (today’s Strategy& from PwC), Etisalat, Orange and Comsciences.



I'm an angel investor for 14 start-ups, I have mentored more than 120 companies and I was the founder of the first ICT incubator in Saudi Arabia and the first 360 accelerator in the Middle East.

I have also founded and successfully traded 3 start-ups. I sit in the board of 11 digital accelerators and incubators.