🏆 Silver Award · Nonfiction Book Awards · Top 18 Global Digital Transformation Leaders · 200+ keynotes across 4 continents · CEO, Raven
Strategist. Author. Disruptor.
Globally recognized in digital transformation, business disruption, and design-led strategy.
I’m Juan José “JJ” de la Torre — CEO of Raven, author of Transformation. Designed. (Silver Award, Nonfiction Book Awards), and globally recognized in digital transformation. I’ve advised IBM, Orange, Repsol, TeliaSonera, mentored 150+ organizations, and delivered 200+ keynotes across 4 continents.
Whether on stage, in a boardroom, or writing — I bring the same conviction: transformation is not an accident. It’s designed.
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New Book
Transformation. Designed.
A Silver Award–winning guide to designing organizations that are ready for anything.
Most transformation efforts fail not because of strategy — but because of design. A practical, human-centered framework for leaders serious about building organizations that can adapt, evolve, and lead.
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From Silicon Valley boardrooms to global innovation summits, JJ delivers keynotes and workshops that challenge assumptions and leave audiences with tools — not just inspiration. Available for corporate events, industry conferences, and executive programs worldwide.
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Thinking on digital transformation, disruption, design, and what it means to lead in uncertain times.
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Advisory, speaking, or just a conversation — reach out and let’s see what’s possible.
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