Intigral has announced the appointment of Juan Jose de la Torre as the company’s Vice President of Digital.

Juan Jose (JJ), previously Vice President of Strategy, Technology and Operations at Intigral, will lead the development of digital products while will continuing to build on the success of Dawriplus, MENA’s first live football multi-platform experience; iHub, Intigral’s billing/OEM ecosystem enablement portal and Sultn, MENA’s premier music streaming service. In addition, Jose will further expand Intigral’s Value Added Services into new areas of focus and new markets across the MENA region. Finally, Jose, will lead innovation and partnerships through enhancing Intigral’s incubator Afkar.me, MENA’s first 360 full-fledged incubator and accelerator, alongside creating strong relations with top-tier OTT companies across the region.

Ben Kinealy, Intigral CEO commented: “At Intigral we are dedicated to providing best products and services to our customers and partners, and digital sits at the core of this promise. JJ has been instrumental in the development of market led innovative products and services for Intigral, and this appointment is testament to the faith that both the board and I have in him to continue driving sustained growth for Intigral.”

Talking about his appointment, Juan Jose said, “I am thrilled and honoured to be taking on this new role and challenge. Today, Intigral is at the forefront of transforming the digital landscape of the Middle East and I look forward to strengthening this position, growing our business and working towards our goal of providing Telecom Operators with true market driven innovations that can help telcos to improve brand consideration, reduce churn and increase pull through of new products.”

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