Available August 12, 2025
This book delves into the principles and strategies that have enabled transformative companies to thrive, providing a credible and insightful perspective on the topic.
Case studies and detailed analysis in "Transformation by Design" provide a practical roadmap for businesses embracing design-led transformation. This practical approach enhances their value propositions, customer experiences, and overall operational efficiency, empowering them to take actionable steps towards digital transformation.
The book has been authored by J.J. de la Torre, a recognized global leader in digital transformation and business innovation.
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Unlock your power to transform!
1/
This chapter discusses the disruptive impact that technology and the internet have had on traditional businesses. It introduces the concept of design as a critical driver of digital transformation. The stage is set for the book by highlighting the need for continuous reinvention and the creation of strategic partnerships.
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This chapter explores emerging trends shaping markets and influencing corporate evolution. It differentiates between digitization, digitalization, digital transformation, and digital disruption, emphasizing the shift towards experience-driven propositions and evolving customer expectations.
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Here, the history of design is traced from the Industrial Revolution to the digital age. The chapter highlights the shift from purely aesthetic design to user-centered and experience-based design. It also discusses the importance of design in creating compelling value propositions and its impact on financial success.
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This chapter examines the transition from product-centric design to user-centric design. It focuses on creating intuitive and emotionally engaging interactions. The fundamentals of experience-based businesses are presented, along with the role of innovation in designing impactful experiences.
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This chapter explores how digital technologies enable business transformation. It discusses the importance of aligning business purpose with customer experience and provides a framework for designing and implementing business transformation strategies.
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This chapter showcases successful companies such as Vitality, Starbucks, Apple, Disney, Ikea, and Red Bull. It analyzes how these companies have used design to transform their offerings and customer experiences. Additionally, a toolkit is included to help readers apply design principles to their own transformation efforts.
Digital transformation leader, entrepreneur, startup mentor, innovator, author, and international speaker. Father of Cayetano, Borja, and Arantxa, and husband to María.
Globally recognized as one of the top 18 leaders in digital transformation and among the top 20 worldwide in digital marketing, he has led over 100 transformation projects for multinational companies across various industries. His passion is transforming people and businesses, which has driven him to build an international career spanning more than 20 countries and four continents. He has held high-level positions in major companies such as IBM, Orange, and Booz&Co, in addition to creating and accelerating high-impact startups.
Today, he is the founder and CEO of Raven, a boutique consulting firm specializing in business disruption and acceleration. At Raven, he leads a global team that integrates strategy, design, technology, and analytics to help Fortune 500 companies adopt digital technologies, disrupt their business models, and accelerate their growth. Through more than 200 value propositions and the launch of over 20 disruptive products across three continents, Raven has made a significant impact, driving an average 300% increase in sales of legacy products for its clients.
"XFORM. DESIGNED." by J.J. de la Torre will equip you with the insights and strategies to lead your organization's digital revolution. Very soon, you'll be able to dive into real-world examples and start transforming your business.
