Going forward, the ability to understand the psychographic, geographic, and the demographics of consumers while also improve quality of service, increase customer satisfaction, and effectively communicating with customers anytime, anywhere will be key element to promoting the adoption of mobile content services over the next couple of years.
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Intigral is not the only digital company in the Middle East to launch an accelerator program. Digital agencies are wising up to the fact that their products and services marry nicely with the needs of nascent startups and entrepreneurs.
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The Mena region is experiencing monumental digital growth and is forecast to grow by three times to evolve to an estimated $18 billion opportunity by 2018.
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The applications for start-up ideas are open until the first week of November, when 10 ideas are to be selected and go through a weekend-long training process.
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The program will be an annual initiative with four applications a year, targeting two intakes each from UAE and KSA respectively. Importantly, if a project does not get selected they can develop on the feedback given during the boot camp weekend and re-apply to the next intake. Applications are now open until the 10th of November 2013.
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AFKAR.me partners will play a key role in the selection and mentorship process. They include MBC Ventures, Wamda, Arabnet, Dubai SME, STC Ventures, Altran, The Online Project, Astrolabs, and Middle East Venture Partners. Ketchum Raad is the communications partner.
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Specifically, startups that make the cut will be welcomed to Intigral’s offices in either Dubai or Riyadh for three months, to develop, with the help of the agency’s expertise, a minimum viable product that Afkar.me can funnel into an existing pipeline and easily take to market.
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Juan Jose de la Torre, Vice President Strategy & Corporate Development at Intigral, discusses the launch of Afkar.me and explains how it all works.
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The modern mobile customer is influenced by a “connected culture” brought upon by growth of smart devices and availability of high-speed mobile broadband. Consumers’ need to remain connected, informed and entertained continually, changing consumer consumption patterns and increasing demand of digital content has proven to be insatiable, thus creating a whole new set of VAS consumption behaviours – leading to the rise of digital mobile services both regionally and globally
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Intigral was formed about four years ago in 2009 to fill the digital content gap in the Middle East market. About six to seven years ago, the region’s telecoms sector was undergoing massive changes
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The Dubai-based digital media company Intigral is looking to expand its footprint with plans to work with up to 16 telecoms operators across the Middle East and North Africa (Mena) by the end of the year.
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The service was launched in July of last year, in partnership with LG. It has been embedded in the LG Smart TVs sold in the MENA region. We are now expanding this to a number of other manufacturers – not just manufacturers of TVs, but also of set-top boxes, tablets, smartphones and so on. We are putting our OnWeb application in a lot of devices.
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