Sobre mí

A true Digital hero and Design Evangelist, I'm a senior executive with almost two decades of experience across Ámerica, Europe, Asia, Africa and the Middle East.

My profile combines what I conisider a unique blend of skills and experience from the corporate, consulting and entrepreneurial domains.

Currently, I lead IBM’s Digital Transformation practice across Middle East, Africa, Turkey and Pakistan and I'm one of IBM leaders in Strategy and Experience. As IBM’s Digital Transformation Leader, I pool Strategy, Design and Digital to help IBM’s clients across industries and sector to embrace digital to create new customer experiences, while reinventing and reimagining their processes, operations and employee engagement.

I'm a former professional DJ and now music composer, I. enjoy travelling and adventure sports. I live and operate out of Dubai, United Arab Emirates.