Submitting the mentality, culture and budget of companies to the challenge of not becoming obsolete is one of the tasks that has made the CIO figure a beacon during the digitization of processes in many industries. After the pandemic convinced all companies that they had to transform, there is no room for failed investments. Forbes presents the special Geniuses of Digital Transformation 2022, with ten cases that must be seen.
At this point in the game there are still unbelievers on boards of directors who must be convinced that investment in technology offers companies, governments and institutions in the social sector opportunities to speed up their productivity, invent and reinvent offers and contribute to the well-being of humanity.
No one has a crystal ball for predicting how technology trends will unfold, but managers can better plan ahead by tracking the development of new technologies, anticipating how companies might use them, and understanding the factors that affect innovation and adoption.
As David Droga, CEO of Accenture Song, told Forbes, there are many managers exploring the metaverse and what it would have to do with their business. “They have been asking us how they can represent their companies there, why it could be useful for their employees and how not to waste money right now,” he said.
However, in the midst of this rush, there is no shortage of those who make technological investment or infrastructure investments that are not linked to the evolution of their businesses or the customer experience.
“There are organizations that enable things that are often not necessary and that have little impact on the end user. They don't see anything tangible and their clients complain more," says Juan José De la Torre, CEO of the Raven consultancy. "These are investments that are not made from the value proposition, but from the technological roadmap that makes little sense, when they should be investing in enabling and evolving the value proposition."
A McKinsey report identified that this year the most innovative practices in the world are the application of artificial intelligence (to solve classifications, predictions, control problems to automate activities, add capabilities and offers and make better decisions), advanced connectivity (with networks that support the hosting of digital activities that enable the growth and productivity of the different industries), and the future of clean energy (with solutions that contribute to the goals of zero emissions in the value chain, from the generation of energy , to storage and distribution).
A survey made by Forbes in Colombia to the CIOs of more than 100 companies, found that Investment priorities in technology are in the first place the customer experience through chatbots and applications, data and business analytics, business applications in the cloud (such as CRM and ERP), collaboration and communication platforms, cybersecurity and risk management, as well as cloud storage and data centers.
Likewise, in order of importance, the objectives of your investment in technology are to increase operational efficiency, transform existing processes, improve the customer experience, increase cybersecurity protections, increase the company's profitability, improve employee productivity, product development, compliance requirements and implement technologies for hybrid work.
METHODOLOGY:
Recognizing the leading role that CIOs are having, with their teams and with the banner that CEOs and boards of directors have given, Forbes presents for the second time in Colombia the Geniuses of Digital Transformation list, which in its 2022 edition brings ' geniuses' from ten companies that have shown amazing results with their initiatives, with investments and strategies that triggered concrete results that are worth watching.
For this second edition, Forbes Colombia made an open call on the Forbes.co website in which more than 100 companies submitted their cases, which were reviewed by the editorial team together with experts from consulting firms and technology companies, until reaching to the ten selected.