Posts in Technology
What’s behind the growth of mobile digital content in the Middle East?

The modern mobile customer is influenced by a “connected culture” brought upon by growth of smart devices and availability of high-speed mobile broadband. Consumers’ need to remain connected, informed and entertained continually, changing consumer consumption patterns and increasing demand of digital content has proven to be insatiable, thus creating a whole new set of VAS consumption behaviours – leading to the rise of digital mobile services both regionally and globally

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Etisalat: “Operators in the MENA region have really stepped up”

The service was launched in July of last year, in partnership with LG. It has been embedded in the LG Smart TVs sold in the MENA region. We are now expanding this to a number of other manufacturers – not just manufacturers of TVs, but also of set-top boxes, tablets,  smartphones and so on. We are putting our OnWeb application in a lot of devices.

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