Posts tagged Juan Jose de la Torre
Juan Jose De La Torre

Al finalizar sus estudios de posgrado, el año 2008, se incorporó a Booz & Company en Dubai y dos años más tarde entró a trabajar a Etisalat como director de estrategia, a cargo de 10 países en África. Luego fue promovido a vicepresidente de marketing de la misma empresa, en la que trabajó hasta este año.

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Juan Jose de la Torre

His drive and expertise has led to him to hold senior positions with global multinationals including IBM, Orange, TeliaSonera, Etisalat and Booz&Company. In line with this and by creating and successfully trading three start-ups, invested in 14 companies and mentored more than a 100 companies., J.J. combines a unique blend of corporate, consulting and entrepreneurial experience. He has also advised the UN and OECD in mobility and innovation.

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VICE PRESIDENT DIGITAL AT INTIGRAL

Throughout his career, Juan Jose has been awarded with a number of recognitions including: INSEAD-Eli Lilly Innovation Award, President of the INSEAD Entrepreneurship Club, France Telecom’s Andre Cloud Excellence Award, Fundacion Carolina / Spanish Government Excellence Scholarship, Mercator Foundation’s 500 new young Chilean leaders. One of the 3 ambassadors for HP for middle east.

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5 Minutes with Juan Jose De La Torre

Expansion has always been in the plan, but we are really focusing on Saudi Arabia because of the reach that we have there and the size of the market. As we move forwards, we are selectively expanding into other markets where it might have a positive effect on our financials and aligned with our ambitions. Most of the content we have we have the rights for the Middle East but it is sometimes not economically feasible to deploy in some countries that are too small. We are working hard to find the right business models to work in those countries.

 

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What’s behind the growth of mobile digital content in the Middle East?

The modern mobile customer is influenced by a “connected culture” brought upon by growth of smart devices and availability of high-speed mobile broadband. Consumers’ need to remain connected, informed and entertained continually, changing consumer consumption patterns and increasing demand of digital content has proven to be insatiable, thus creating a whole new set of VAS consumption behaviours – leading to the rise of digital mobile services both regionally and globally

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