Speaking & Keynotes
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JJ de la Torre brings 200+ keynotes of experience to global leadership forums, innovation summits, and executive retreats. His talks spark real conversations and leave audiences with frameworks they can apply Monday morning.
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Signature Talks
Transformation. Designed.
Why every successful transformation is fundamentally a design challenge — and how leaders can reframe their approach to change to build organizations that don't just survive disruption, they create it.
StrategyLeadership60–90 min
The Digital Transformation Trap
The most expensive mistake companies make is treating digital transformation as a technology project. JJ breaks down the five organizational patterns that guarantee failure — and the leadership behaviors that drive real change.
DigitalCulture45–60 min
Design Is Not a Department
The most innovative companies in the world have made design thinking a core organizational capability, not a team. This talk shows how CEOs and senior leaders can embed design culture across every function.
InnovationCulture45–60 min
Leading Through Complexity
Drawing on 20+ years leading global teams across Latin America, Europe, and beyond, JJ shares hard-won frameworks for navigating ambiguity, building cross-cultural alignment, and making decisions that stick.
LeadershipManagement30–60 min
Past Speaking Engagements
World Economic Forum
Digital Transformation in Emerging Markets
Davos
TEDx
Design as a Leadership Language
Santiago
MIT Sloan
Organizational Design in the Digital Age
Executive Education
BBVA Innovation
The Future of Financial Services
Madrid · Mexico City
Google for Startups
Scaling Culture Through Transformation
LATAM
Endeavor
Building Transformation-Ready Teams
Regional Summit
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Bring JJ to Your Stage
JJ speaks at leadership conferences, corporate offsites, innovation summits, and executive education programs — in English and Spanish.
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🏆 Silver Award · Nonfiction Book Awards · Top 18 Global Digital Transformation Leaders (HPE & Vice) · 200+ keynotes across 4 continents · CEO, Raven
Strategist. Author. Disruptor.
Globally recognized in digital transformation, business disruption, and design-led strategy.
I’m Juan José “JJ” de la Torre — CEO of Raven, author of Transformation. Designed. (Silver Award, Nonfiction Book Awards), and a globally recognized expert in digital transformation. I’ve advised companies like IBM, Orange, Repsol, and TeliaSonera, mentored over 150 organizations, and delivered 200+ keynotes across 4 continents.
Whether I’m on stage at a global conference, in a boardroom helping executives rethink their operating model, or writing — I bring the same conviction: transformation is not an accident. It’s designed.
Read the full story →
New Book
Transformation. Designed.
A Silver Award–winning guide to designing organizations that are ready for anything.
Most transformation efforts fail not because of strategy — but because of design. A practical, human-centered framework for leaders serious about building organizations that can adapt, evolve, and lead.
Explore the BookGet a Free Excerpt
Bring JJ to Your Stage
From Silicon Valley boardrooms to global innovation summits, JJ delivers keynotes and workshops that challenge assumptions and leave audiences with tools — not just inspiration. Available for corporate events, industry conferences, and executive programs worldwide.
Speaking & Engagements
Latest Ideas
Thinking on digital transformation, disruption, design, and what it means to lead in uncertain times.
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Let’s work together.
Advisory, speaking, or just a conversation — reach out and let’s see what’s possible.
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