JJ de la Torre Launches Transformation. Designed. in Chile to Standing Ovation

In September 2025, JJ de la Torre brought Transformation. Designed. to Chile in a landmark book launch event that drew business leaders, innovation executives, and digital transformation practitioners from across Latin America. The event, covered by Portal Innova, marked the book’s official arrival in the Spanish-speaking market and underscored JJ’s growing influence in the region.

The launch included a keynote presentation where JJ introduced the core framework of the book: that transformation is not just a technological exercise, but a design challenge requiring vision, structure, and human-centered execution. Attendees responded with a standing ovation — a testament to the relevance of the message for organizations navigating rapid change in emerging markets.

Transformation. Designed., published by Ballast Books, is now available globally on Amazon. It draws on JJ’s 200+ keynotes across 40 countries and his work as CEO of Raven, where he has led digital transformation initiatives for some of the world’s most dynamic organizations. The Chile launch represents the beginning of a broader Latin American tour to bring these ideas to leaders who are shaping the next decade of business in the region.